Mellomanic

Mellomanic is a platform that helps artists bring their fans together to listen, watch, and engage in real time. With the rights and licensing to play unreleased music, artists can host listening parties for upcoming albums so fans get to hear everything early. It builds hype, energy, and connection around new releases.

Challenge

Fans were having a tough time getting into events and actually interacting with the artist in a fun and meaningful way. Artists wanted the experience to feel on brand without putting in a lot of extra work. They also needed simple ways to promote whatever their current goal was, like merch, streams, pre-saves, or fan engagement.

Goal

Redesign the RSVP flow and the landing page so everything feels on brand and makes it easy for fans to RSVP or buy tickets to their favorite artists events.

Role

I was the lead and only designer for the mobile web and desktop experience. I also led the rebrand and the logo design. I created all the marketing assets and product marketing. I designed and guided the entire brand style, visuals, and graphics across the product and the website. There were a lot of hats in this one. 😄 I worked with one head of product and three developers.

Formats

Listening Parties. Audio experiences for unreleased and released music, voice notes, and other custom programs.

Watch Parties. Video experiences for premieres, live Q and A, documentary screenings, and custom programs.

RSVP

Get reminders and sign up for your favorite artists event.

Registration

To interact with the artist and use certain features, users needed to create a Mellomanic account. Doing this up front created a better experience the moment they joined the event. Users who added an avatar were also more likely to interact and participate during the event.

Desktop

More screenshots, flows, case studies, and information available upon request.